allbirds

01 – Overview

allbirds Garden Pack Concept Design

Design : Graphics : Color : Pattern

02 – Details

This is a concept project I did for allbirds. I was asked to think about how I might approach color and graphic applications for an activity like gardening that aligns with allbird’s mission of creating better things in a better way. I was also asked to look at the customer, their lifestyle, and the functional and aesthetic qualities that would appeal to a modern day gardener, while still pushing the allbirds design aesthetic into new space.